Deka Athletics

10-10-10 Grand Opening Party!

2010-10-06T18:12:00.000-04:00

$100 of Craft = FREE 13.1 Entry

2010-09-09T16:40:00.003-04:00

Pre-Order Newton Trail Shoes NOW!

2010-09-08T12:54:00.003-04:00

Pre-Order the Newton Trail Shoe at DEKA!!!
$139, Come In or Call Today!

Buckhead Boutique Blowout Sale THIS Weekend!!!

2010-08-13T10:07:00.004-04:00

Friday, August 13th and Saturday, August 14th 10am-6pm at DEKA

KALYX: Balls are the only things that should bounce!

2010-08-05T14:08:00.003-04:00

We are very excited about the arrival of a fantastic new sports bra line, KALYX. Designed by women for women, KALYX sports bras incorporate revolutionary design, cutting-edge construction, and top-notch composition for a truly superior sports bra. Sized to correspond to your regular bra size, these are a sure fit! Come in and check out Deka's new selection...

Shop & Spray Event This Thursday!

2010-07-24T15:59:00.003-04:00

Buckhead Boutique Sale THIS Weekend

2010-06-23T12:30:00.002-04:00

TENT SALE

This Weekend!!!

50%-70% Off

Joining us under
the tent will be...

Another Sale Mark Down!!

2010-05-26T10:05:00.002-04:00

Sale Clothing
Beginning Today!!!!

Sydney Evan Trunk Show

2010-04-30T13:08:00.005-04:00

TRUNK SHOW
Friday April 30th - Saturday May 8th

Sydney Evan’s fine meets fashion jewelry has made quite an impact amongst the famous actors, fashionistas, athletes, and other influential figures. Whether expressing trends, spirituality, cause, or personality, celebs are seeking out this LA based designer to “say it all” with her personal diamond encrusted charms.

2010 Newton Models Now At DEKA

2010-04-16T15:50:00.006-04:00

Striking on your forefoot is the most natural way to run,
it is also the fastest and most efficient way to run.
Newton Running shoes were developed to make your feet think they're barefoot and increase your performance.

Run Better.

Come into DEKA today to try on a pair!

Women's and Men's Available

Fit Flops At DEKA : Get A Workout While You Walk

2010-04-13T15:28:00.007-04:00

The weather is absolutely beautiful...perfect time to get a pedi and a pair of Fit Flops, now at DEKA!

FitFlop. Get a workout while you walk™

FitFlop footwear is biomechanically engineered to help tone and tighten your leg muscles while you walk in them. Studies at the Centre for Human Performance at LSBU show that normal walking in FitFlop sandals(1) can help:

- increase leg, calf and gluteal muscle activity,

- improve your posture,

- mimic the gait of barefoot walking but with more muscle load,

- improve muscle tone.

FitFlop sandals wearers have also reported relief from plantar fasciitis, heel spurs, chronic back pain, sciatica, osteoarthritis, RLS (restless leg syndrome), scoliosis and degenerative disc disease.

Buckhead Boutique Blowout Tent Sale

2010-02-02T11:01:00.002-05:00

Friday & Saturday, February 5th & 6th 10am-6pm
Prices Up To 80% Off!!!

Pre-Shop Tent Sale With Additional Savings!

2010-01-27T11:07:00.002-05:00

PRE SHOP OUR
TENT SALE
AND TAKE AN
ADDITIONAL 20% OFF
ALREADY REDUCED PRICES!

BEGINNING TODAY

SAVE THE DATE:
Buckhead Blowout Tent Sale
February 5th & 6th

Brazilian Trunk Show January 21-23

2010-01-18T11:07:00.002-05:00

DEKA The Halls

2009-12-11T09:53:00.004-05:00

Come Celebrate With Us & Support A Good Cause!!

Tuesday December 15th & Wednesday December 16th Come Give and Shop Both Days. Celebrate The Holidays With Us Wednesday from 4-8pm With Drinks And Hor'dourves

Donations of gently used workout clothes, shoes, cell phones, linens, and monetary donations will be given to the WOMEN'S RESOURCE CENTER TO END DOMESTIC VIOLENCE

RECEIVE 20% OFF an item purchased with every piece you donate, including Sale items!!!

You are welcome to donate and shop early, if you can't make it to the event!

Fashion Over Atlanta At DEKA

2009-11-10T15:27:00.005-05:00

Thursday November 12 - Saturday November 14 10am-6pm DEKA Athletics will be hosting three very unique trunk shows for Fashion Over Atlanta.

Sydney Evan Trunk Show: Showcasing her signature beaded bracelets with 18k gold and diamond charms, as well as her beautiful pendant gold and diamond necklaces.
www.sydneyevan.com

Prancing Leopard Organics Trunk Show: Organic activewear that is stylish and comfortable enough to go beyond your yoga, dance and fitness activities so you can wear it throughout your busy, multi-tasking days.
www.prancingleopard.com

Newton Running Shoes: Come run with us Saturday 8am and stay for a Newton clinic to learn more about the shoes and receive a Newton gift bag & DEKA t-shit. Start running better, faster, and stronger.
www.newtonrunning.com

"Giving Back and Redefining Luxury for Real People"

2009-10-12T16:29:00.012-04:00

ALP-n-ROCK featured in Ski Magazine....

ALP-n-ROCK is one of DEKA's most unique and cool lines!

Born in the Swiss Alps and raised on Sunset Strip, Alp-n-Rock offers the finest in ultra-luxe t-shirts with a purpose. Alp-n-Rock draws its inspiration from the glamorous alpine resorts of Europe where fashion is as important as sport, and comfort and style go hand-in-hand. But its attitude is strictly Rock-n-Roll. Bold, sexy and just a little bit twisted, Alp-n-Rock redefines luxury: live life on your own terms, feel connected and create change. Along with being ultra fashionable, Alp-n-Rock donates 10% of profits to Room to Read to fund girls' scholarships in developing countries around the world, giving girls the lifelong gift of education.

Ski Magazine showcased an Alp-n-Rock reversible, long sleeved top in its most recent issue. The versatility, fashion, and comfort offered from these organic cotton tops are what has consumers coming back for more! DEKA carries a collection of the original designs for men and women; give back & feel good about getting your new "go to" Alp-n-Rock top for the winter!

20% Off Luggage in October

2009-10-05T12:16:00.008-04:00

OCTOBER SPECIAL!!!!

Beginning this month, DEKA will be offering monthly in-store specials. For October,

ALL Luggage is 20% OFF!!!!!

We have a great selection of rolling, messenger, backpacks, duffle, and shoulder bags from Y-3, Parajumpers, Titan & Nike. Come check out the variety of sizes and colors, so that you are carrying the most stylish luggage for your next getaway!

Also, in October, all Puma and select Brazilian is 20% off!

Splits59.....A Great Active Line

2009-09-28T16:34:00.006-04:00

Another DEKA line, Splits59, featured in Women's Wear Daily!!!!!

Another favorite active line, DEKA Athletics carries, is Splits59. Splits59 was featured in WWD; this article gives the reader an insight into where the company and concept came from and what the line offers to the consumer. This line offers unbelievable quality combined with a high level of technicality. DEKA shoppers love the look, feel and the beauty of this line, created by Jonathan Schwartz and Keith Peterson. Here is the article from WWD…

“Splits59, the active line of Jonathan Schwartz and Keith Peterson, isn’t just culling inspiration from an athletic attitude — it’s also looking to inspire one.
The collection, a first-time exhibitor at the Fashion Coterie this week, aims to bring a new spin to activewear without forsaking the garments’ functions for triathletes and endurance athletes or their fashion.
Schwartz came up with the concept in 2003 when he traveled to Kona, Hawaii, to watch a friend compete in the Ironman championship, one of the most challenging single-day endurance events in the world. The spirit and energy of Kona, and the event, inspired him. “I realized that I wanted to incorporate this experience into my life as a business,” said Schwartz, who himself later competed in the Ironman. “I started recognizing what these athletes are wearing in the days leading up to the race, during the race and after the race, and I came back and started to conduct informal focus groups while I was out training.”
Schwartz was surprised by the results. “What I kept hearing from the women was a dissatisfaction, this feeling of being marginalized,” he said. “They were dissatisfied with the product that was available to them in many ways — in how it fit, in how it felt, in how it looked. From that, the seed was planted.”
Together with Peterson, a former Dolce & Gabbana executive, he launched Splits59 in 2008 as a women’s-only brand. The idea for its name originated from Neal Bascomb’s book “The Perfect Mile” about man’s quest to break the four-minute mile. “Four minutes was considered failure,” Schwartz said. “Three-fifty-nine fifty-nine was considered a success. It was a physical barrier as much as a mental barrier.”
The label offers two collections a year with about 30 pieces in each one, with inspirations ranging from sports silhouettes, particularly boxing ones, to geometric shapes.
The line ranges from support jog-bras and T-shirts with detachable arm-warmers to harem pants, hooded boxer jackets and layering tank tops. As avid athletes, Schwartz and Peterson made sure to include user-friendly details, from thumb holes to “zipper garages” that holds the zipper tab in a small pocket to avoid cutting into the skin.
The collection is developed and manufactured in Los Angeles, which Schwartz said allows a quick product turn. “I can get it to the female athletes that I train with, and have them test the product,” he said.
In addition to splits59.com, the line is available in over 50 locations, including Bacara Resort & Spa in Santa Barbara, Calif.; the Fontainebleau Hotel in Miami; Equinox gyms, and Theory in East Hampton and in Malibu. Wholesale prices range from about $16.50 for a sports bra to $65.25 for a body suit. Schwartz declined to disclose sales volume or projections for the line.

Schwartz is no stranger to the fashion industry. His father, Barry, was Calvin Klein’s business partner and was instrumental in building the iconic American brand. The duo has lined up a list of advisers that includes Barry Schwartz and Theory’s Andrew Rosen.
“I am so fortunate to have such a sounding board for advice,” said Schwartz, who is based in Santa Monica. “I speak to my father multiple times a day, but that was very commonplace for us. Business was always spoken around the dinner table at home at some level, and you look back and realize there were always lessons.
“I think people will make up their own minds,” he added. “I would be foolish not to turn to the people I have for advice, but I will say that in athletics, you can’t fake it. This is my passion, and you can see it in the product, the dedication and the diligence.”
Peterson and Schwartz are looking to build on their Web site with several social media initiatives. This fall, they are introducing a stable of athletes they dub “Firestarters,” ranging from nutritionists to trainers, and instructors who test the product and talk about their experiences. “It’s about the wider circle that is beyond just product,” Schwartz said. “It’s the lifestyle. We want to tap into this knowledge base of experts who can share their experiences, their knowledge, and their information with a wider audience.”” -Marc Karimzadeh

Splits59 also has a killer advertising campaign. Check this site out…..

www.gallery.me.com/splitsfiftynine#100044

DEKA is thrilled to offer this awesome line to our clients. Whether you are a runner, walker, cyclist, or gym goer, you will find a Splits59 piece, or pieces, for you!

Coming to DEKA in 2010

2009-09-24T16:06:00.004-04:00

WWD review of Adidas by Stella McCartney for Spring 2010.

One of DEKA's most popular lines is Adidas by Stella McCartney and this week the Spring 2010 line was reviewed by Women's Wear Daily, a fashion retailers' newspaper. Here is the article and a little glimpse into what DEKA will have in store for the spring....

"McCartney screened a short film showing model Anouck Lepere diving into a pool in a racer-back swimsuit, cycling in a cap-sleeve, zebra-print top, and pounding the pavement in a shiny petrol blue running jacket.

Spotlighting two new categories for the collection - triathlon and cycling - the film will debut online in January. And while the garments may stand up to the rigors of sport, the collection still bears all of McCartney’s lighthearted, feminine design signatures.

One dusty pink warm-up jacket has delicate puff shoulders, while a pair of leggings has a black-and-white trompe l’oeil acid wash denim print. A shiny, tomato red cycling top was inspired by McCartney’s own experiences of cycling among the dicey London traffic. Bicycle gear has never looked so sexy." -WWD Staff

The Stella line is always a combination of fun, style and performance. The Spring 2010 line will not disappoint!

DEKA has Adidas by Stella McCartney in store now too! Don't let the cold weather sneak up on you....come shop for sweaters and jackets today!

Shop DEKA Online

2009-09-21T11:54:00.004-04:00

Wish you could find a great Parajumpers jacket or Y-3 travel outfit? What about a stylish transition outfit from the gym to running errands? Now you can find all of these items, and much more, while shopping DEKA styles online!

DEKA has teamed with the online shopping site, Taigan, to offer our unique combination of fashion and performance to everyone!

The Taigan website offers the experience of shopping exclusive boutiques. DEKA was selected to join this site and we are excited to offer our clients, from across the country, access to shopping our best fashion and performance lines.

Starting your online DEKA shopping experience is easy! Go to www.taigan.com and become a member of the site. Once a member, you can access the DEKA shop, view video and items from the store, and begin your shopping!

U.S. Open 2009 Surprise

2009-09-10T11:01:00.010-04:00

Stella McCartney for Adidas Dress worn in the Quarterfinals of the U.S. Open!

As I was watching the US Open Quarterfinals last night, to cheer on our Georgia native Melanie Oudin, I was excited and surprised to see Caroline Wozniacki (Melanie's opponent) wearing our Stella McCartney for Adidas dress! This dress is super cute and versatile. It is functional and fun with girly ruffle detail and a great, figure flattering fit. The Stella McCartney line has a great mix of fashion and practicality; you can easily wear most of the pieces to the gym, tennis courts, or ski slope and then out to lunch with your girlfriends. New Fall items are arriving daily, so come check out this awesome tennis dress and the other great Stella pieces at DEKA!

Introducing The Newest Newton Running Shoe

2009-09-09T15:13:00.006-04:00

Sir and Lady Issac---The Newest Newton Running Shoe for Men and Women now at DEKA Athletics!

The newest addition to the Newton family offers intelligent control for all foot types. The Isaac is a neutral guidance trainer designed for runners committed to improving their running form to the more efficient midfoot/forefoot running style. It is the perfect introductory shoe to the Newton technology. The Newton brand is known for its lugs on the forefoot to offer extensive cushion and trains you to run anatomically correct. It is extremely lightweight and offers 60% more forefoot cushion and 40% more heel cushion than any other shoe we carry.

The Newton running shoes have been hugely popular and enjoyed by everyone who has purchased them. With a 30-day money back guarantee-- why not give them a try?!?!?! Stop in to DEKA and try on a pair today!

New Website!!!

2009-09-09T12:58:00.003-04:00

2009-07-23T17:41:00.002-04:00

Awesome new Nike Gladiator we just got in! Gladiators are very big this Fall, and trust me you will not be able to find this unique shoe just anywhere.

~Deka Girl

Stepping into the virtual world

2009-07-15T13:05:00.003-04:00

Welcome to DEKA Athletics' BLOG!!! Here we will keep you up to date on new arrivals, events, interesting articles, press, workouts, and just cool things going on in the DEKA and Fashion world!

We will be updating this blog at the very least once a week. So please feel free to post comments, thoughts, and questions. Welcome to our new virtual outlet!